There is no point to put my advocacy about content marketing and its results. You must be doing it in some form. Today my topic is how you can make it effective by avoiding some top mistakes ?
Content Marketing is not mean that you require publishing more and more only. Actually, you have to transfer value to your audience.
Put yourself in your customer’s shoes and ask….
“HOW YOUR CONTENT MAKES ME A BETTER ME ?”
If you satisfy by an answer of this question then you are going in right direction.
There is the gap between what you want to say and what your customers want to listen. You have to think from your customer’s side.
There is quantity rush in industry instead of quality. Everyone want to publish a new piece of content every day.
Many times companies complain that they don’t have enough time to create new content, even they have the huge repository of existing content. They just require to refine it according to customers need.
You don’t require to think it anyway, it is very common mistakes done by the small and big organization. You have to just understand it and correct it. You will rock.
According to the Content Marketing Institute, 88% of B2B marketers say they use content marketing. Yet, only 30% say it’s effective.
It means 70% marketers receiving very little or no payoff from their content marketing program. What is the reason ?
Although there could be many numbers of variance company to company but there are some common mistakes done by marketers.
Here CJG Digital Marketing put it all together 8 top content marketing mistakes in one infographic. Go through the below infographic.
Let’s have a “Quick Round Up” of Mistakes
#1. You are not using existing contents
#2. You are generating poor quality contents
#3. Your content is not personalized
#4. You are not distributing/ circulating the content properly
#5. You are not using industry knowledge
#6. Your content or discussion around content is not answering the questions of customers
#7. Your content is too promotional and full of Me, Me and Me
#8. You are not experimenting with content and your audience
Want to learn more about content marketing, Read here –> How Content Marketing Could Help You Win the Game of Thrones