Why Is Google Promoted Pin The Most Trending Thing Now?

Google plans changes in the way it delivers ads to users. Especially now you will see the promotional pins while navigating through Google Map. In a blog post, Google said that it is experimenting with new ad formats on Google Maps and will show logos for business locations on the web and the mobile app.

Google Maps will now show ‘promoted pins’ for different business establishments who advertise with the company.

In Google summit, they announced “We’re also investing in more branded, customized experiences for businesses on Google Maps — geared towards helping you increase store visits. First, we’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them. For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route. Local business pages are also getting a brand new look — to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory.”

First, we’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them. For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route. Local business pages are also getting a brand new look — to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory.”

See below how promoted pins will look !

Google Maps Pin

Ads are the prime revenue generator for Google and Google is very careful about user and advertiser experiences. No doubt that is the reason that most of the income Google get through the advertisement.

According to Investopedia’s Eric Rosenburg, “The bulk of Google’s $66 billion revenue in 2014 came from its proprietary advertising service, Google AdWords. Of that revenue, 68 percent – or just over $45 billion – came from Google’s own websites.” Forbes, too, has pointed out how positively profitable advertising is to Mountain View. To this end, it should not be surprising that earlier today, Android’s maker published a post about some new changes being made to help the AdWords business model.

Google Map Innovation

Google says customers can also check the promoted listing for offers or browse through the business’s current inventory before making a stop in. Overall promoted pin is great news for local businesses for offer promotions, it can be utilized for brand visibility by big brands who spent tons of money on television commercials.

Google says that the local search is growing by 50% of growth rate. Another data which gave the confidence to google to launch this ad format is they say that ” Local search is 30% of total mobile search volume.

Read about Google Ads Innovations

This ad-format is going to redefine the ad experience of commuters who take help from Google Map.

 

Anand

I am Passionate "Digital Marketing practitioner". I have the fair amount of experience in the traditional way of marketing & Brand building too.

Since 5 years I am self-learning this tech-based online marketing practice and ideas.

The purpose of this blog to share and receive the information and ideas to my community.

Prior to take formal education in Marketing Management. I studied History and Indian culture.

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