How to Build a Brand Online for Your Small Business

brand building for small business

The brand is the most important asset for any company. Branding is a single most important strategy which differenciate you from your competition.

Small businesses often struggle with the idea of branding. They think it is a game of big players like Coke and Pepsi.

But now we are in digital age, the cost of building a brand has been minimized.

First I let you make it clear that “Your logo is not BRAND”. People hold gut feeling about you and your company is a brand.

So please understand you have to design experiences around identities not only identities.

You have to first identify the basic touch points where you and your customers interact and transact. Make a list of those and design experiences to cover them.

For making those experiences easy to memorize and recalled, you require designing of identities around it. Simple !

Now days Internet has become the primary interface for your customers to explore, discover and research. They expect what they are purchasing or planning to purchase is discoverable online.

Here I am sharing you Free website infographic “how to build brand online”. Go through it and implement the actionable advice of this graphic.

MAKE YOUR BRAND EVEN BIGGER THAN YOUR BUSINESS.

How to build personal brand online

Anand

I am Passionate "Digital Marketing practitioner". I have the fair amount of experience in the traditional way of marketing & Brand building too.

Since 5 years I am self-learning this tech-based online marketing practice and ideas.

The purpose of this blog to share and receive the information and ideas to my community.

Prior to take formal education in Marketing Management. I studied History and Indian culture.

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